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Bellaoggi is a prominent Italian makeup brand founded in 1989 by entrepreneur Erminio Stabile. The brand is deeply rooted in the Italian "Make-up Valley," an industrial cluster in Northern Italy (near Milan) responsible for producing a significant portion of the world's global cosmetic supply. Bellaoggi emphasizes its "Made in Italy" heritage, utilizing local research, design, and manufacturing processes to deliver high-quality products at accessible price points.
The product shown is the Feel Glamour Fard Illuminante, a silk-effect illuminating blush formulated with cotton oil and silk powder to provide a lightweight, radiant finish. It is part of the brand's extensive face makeup line designed to reflect Italian elegance and style.
Ownership of the brand remains with Eurostyle S.p.A., the original company founded by Stabile. Headquartered in Nola, Italy, the company continues to be managed as a family business, now involving the second generation of the Stabile family. Eurostyle S.p.A. oversees the entire lifecycle of the brand, from product conception and Italian-based manufacturing to international distribution across Europe and South America.
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