Misura Privolat Biscotti Cacao e Riso Soffiato

Misura is a well-established Italian brand that specializes in health and wellness foods. Founded in 1974, it was a pioneer in the 'free-from' food category in Italy, initially focusing on pharmacy distribution before becoming a staple in major supermarkets. The Privolat line specifically caters to consumers looking for products free from milk and eggs, utilizing plant-based ingredients while maintaining traditional flavors.

Since 1996, Misura has been part of the Colussi Group (Gruppo Colussi), a prominent Italian family-owned food company with a long history in the bakery and pasta sectors. The products are primarily manufactured in Italy, leveraging local supply chains and sustainable practices. As of 2026, the Colussi Group remains the ultimate owner, continuing to expand the brand's presence in international markets as a representative of high-quality Italian wellness food.