Neomat Total 3+1 laundry detergent

Neomat is a well-established household brand primarily known in the Greek market. It was originally launched by Henkel Hellas, the Greek subsidiary of the German multinational Henkel. The brand is positioned as a value-for-money laundry solution, offering products that combine cleaning power, freshness, and economy.

Historically, Neomat products were manufactured at Henkel's long-standing production facility in Piraeus, Greece. While the brand remains deeply rooted in Greek consumer culture and is specifically tailored for local preferences, it is managed under the global umbrella of Henkel's Consumer Brands division. Today, ownership belongs to Henkel AG & Co. KGaA, which oversees the brand's distribution and marketing through its local regional subsidiaries.