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Kruidvat Oriental Intense Shower Mousse is a private-label personal care product from the prominent Dutch drugstore chain, Kruidvat. The brand was originally established in the Netherlands in 1975 by Ed During and Dick Siebrand, quickly growing into a market leader in the health and beauty sector across the Benelux region.
Since 2002, the brand has been a subsidiary of the A.S. Watson Group, which is headquartered in Hong Kong. A.S. Watson itself is part of the global conglomerate CK Hutchison Holdings. While the brand is quintessentially Dutch in its identity and retail presence, the manufacturing of its extensive range of private-label items is distributed across various international locations, including the Netherlands, Germany, and South Korea, to leverage global supply chain efficiencies and specialized product development expertise.
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