Ego Selex Sapone Liquido Mani

Ego is a private label brand belonging to the Selex Gruppo Commerciale, one of the leading players in the Italian modern retail sector. This specific liquid soap, featuring aloe extracts and antibacterial properties, is designed to offer a quality alternative to main national brands at competitive price points.

The product is manufactured within Italy through partnerships with local cosmetic and personal care specialized manufacturers that produce exclusively for the Selex group. The brand concept and distribution are entirely managed by the Italian consortium, ensuring that the supply chain remains deeply rooted in the Italian market for domestic consumers.