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Teva is an American brand that revolutionized the outdoor footwear industry in 1984. The brand was famously founded in the Grand Canyon by a river guide who attached two Velcro watchbands to a pair of old flip-flops to create shoes that wouldn't float away. This innovation birthed the world's first sport sandal, which eventually expanded into a full range of high-performance mountain boots, hiking shoes, and lifestyle footwear.
Today, Teva is a major player in the global outdoor market, known for its commitment to sustainability and functional design. The brand focuses on using recycled materials, particularly in its webbing, and engineers its mountain boots to withstand rugged terrain while maintaining comfort. While the brand remains rooted in American adventure culture, its production is distributed across a sophisticated global supply chain.
Since 2002, Teva has been owned by Deckers Brands, a multinational footwear designer and distributor. Under Deckers' management, Teva has modernized its manufacturing processes and expanded its reach into international markets, ensuring that the legacy of river-born innovation continues to serve outdoor enthusiasts worldwide.
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