Robijn Detergent and Fabric Softener

Robijn is a prestigious Dutch household brand specializing in laundry care, including detergents and fabric softeners. Originally launched in the Netherlands, it has become synonymous with fabric freshness and color protection. The brand is celebrated for its iconic 'Scent and Color' marketing and its bear mascot.

Today, Robijn is owned by Unilever, one of the world's largest consumer goods companies headquartered in London. While the brand is deeply rooted in Dutch heritage, it is part of a global portfolio that includes virtually identical sister brands in other markets, such as Comfort in the UK and Snuggle in the US. Manufacturing occurs across multiple facilities globally to serve the European market effectively.