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Birra Moretti is a legendary Italian beer brand founded in 1859 by Luigi Moretti in Udine, Italy. It is famous for its 'Baffo d'Oro' (the man with the mustache) logo, which has become an icon of Italian brewing culture. Originally an independent family business, the brand was acquired by the Dutch brewing giant Heineken N.V. in 1996.
While the brand maintains its deep Italian heritage and continues to be primarily brewed in several locations across Italy (such as Pollein, Massafra, and Comun Nuovo), it is also produced under license in multiple countries to satisfy global demand. Today, it remains one of the most recognizable international Italian export brands under the ultimate ownership of Heineken.
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