Made O'Meter
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Gelatelli is a private label brand primarily sold through the German supermarket chain Lidl. The product shown is a box of vanilla-flavored ice cream cones. As a private label, it is manufactured by various third-party dairy and confectionery producers across Europe to meet Lidl's specifications and supply chain requirements.
The brand identity is designed to evoke Italian-style gelato, but it is fundamentally a German retail product. The ultimate ownership lies with the Schwarz Group, one of the world's largest retail corporations, which also owns the Kaufland hypermarket chain. Production locations are often determined by the specific regional market in which the product is sold.
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