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Sunset Boulevard is Denmark's largest Danish-owned fast-food chain. Founded in 1996 by Jeppe Droob, the first restaurant opened in Odense. While it began with a focus on sandwiches, it has evolved into a full-scale fast-food chain competing with international brands, specializing in fresh burgers and sandwiches.
The brand is owned by the Danish holding company KD Group A/S. Unlike many of its competitors, Sunset Boulevard is not a franchise-only operation but remains largely centrally managed and locally owned in Denmark. All major business decisions and the brand's core strategy are headquartered in Esbjerg, Denmark.
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