Maybelline Colossal Curl Bounce Mascara

Maybelline New York's Colossal Curl Bounce Mascara is a revolutionary product designed to provide big volume and bouncy curl without the need for a lash curler. Launched in December 2021, this mascara was inspired by Gen Z's specific eyelash concerns, such as lack of curl and sparse lashes. The innovative Curl 'N' Bounce brush, featuring double the number of individual fibers compared to traditional brushes, separates, coats, and curls each lash from root to tip. The Memory-Curl formula ensures that the curl lasts for up to 24 hours, delivering long-wearing, bouncy lashes that resist clumping, smudging, and flaking. Manufactured in multiple countries, Maybelline New York is a subsidiary of L'Oréal Group, a French multinational cosmetics and beauty company headquartered in France. L'Oréal Group is the ultimate owner of the Maybelline brand.