Pepe Jeans denim clothing

Pepe Jeans London is a renowned brand specializing in denim and casual wear, established in 1973 in London by brothers Nitin, Arun, and Milan Shah. The brand began with a market stall on Portobello Road, quickly expanding to a boutique on Carnaby Street. By the 1980s, Pepe Jeans had gained popularity across Europe, becoming synonymous with denim fashion. In 2015, the Lebanese M1 Group acquired Pepe Jeans, marking a significant milestone in the brand's history. Today, Pepe Jeans operates globally, offering a diverse range of denim apparel and accessories.