Holie's Crunchy Bar Low Carb Cinnamon

Holie's is a contemporary Dutch food brand founded in 2018 by Merick Schoute, Valentijn van Santvoort, and Marc Veltman. Based in Amsterdam, the company was established with a mission to disrupt the breakfast and snack market by offering products with zero added sugar and entirely plant-based ingredients. The brand focuses on health-conscious consumers, particularly those looking for low-carb and high-fiber alternatives to traditional sugary cereals and snacks.

As of 2026, Holie's remains an independent, privately held company headquartered in Amsterdam. It has gained significant traction in the Benelux region, becoming a major competitor to established giants like Quaker. The company is recognized for its sustainability efforts, including its B-Corp certification and a commitment to reforestation through partnerships like Justdiggit. While it has expanded its footprint into the United Kingdom and Belgium, its core production and operations remain rooted in the Netherlands.