Granola Premium Knusper Müsli Schoko & Keks

Granola is a long-standing private label brand exclusively distributed by the German discounter Penny, which is a subsidiary of the REWE Group. The brand name, often accompanied by the slogan "Seit 1991" (Since 1991), reflects its heritage within the retailer's assortment of breakfast products.

As a store brand, the manufacturing is typically handled by third-party contract manufacturers within Germany or neighboring European countries, specializing in cereal production to meet Penny's specific recipes and quality standards. The brand itself is part of the REWE Group's extensive portfolio of own-brand products, designed to offer competitive alternatives to international cereal brands.

The REWE Group, headquartered in Cologne, Germany, is one of Europe's largest retail and tourism cooperatives. It operates thousands of stores under various banners, including REWE and Penny, maintaining full control over the branding, marketing, and distribution of the Granola product line.