Astonish Kitchen Cleaner Zesty Lemon

Astonish is a well-established British brand of household cleaning products, known for its commitment to being cruelty-free and vegan-certified. The company was originally founded in 1971 by Alan Moss, who began by selling a specialized oven and cookware cleaner door-to-door. The brand was formally renamed 'Astonish' in the mid-1980s following a collaboration with a New York department store to modernize its image.

Today, the brand is owned and operated by The London Oil Refining Company Ltd, which remains a family-run business led by Howard Moss, the founder's son. The products are manufactured at a purpose-built, state-of-the-art facility in Bradford, West Yorkshire. The company has gained significant recognition for its ethical manufacturing practices, including receiving the Queen's Award for Enterprise in the International Trade category in 2022. Astonish maintains a strong presence in major UK retailers and exports its cleaning solutions to over 60 countries worldwide.