Pantene Pro-V Active Nutri-Plex Lisci Effetto Seta Shampoo

Pantene is one of the world's most recognized hair care brands, originally founded in Switzerland in 1945 by the pharmaceutical company Hoffmann-La Roche. The name 'Pantene' was inspired by panthenol, a pro-vitamin B5 ingredient discovered by Swiss scientists for its hair-strengthening properties. The brand gained significant global momentum after being acquired by the American consumer goods giant Procter & Gamble (P&G) in 1985.

Today, Pantene is a global powerhouse with a vast manufacturing footprint. While it has historical roots in Europe, its products are manufactured in numerous facilities worldwide to serve different regional markets. For the European market, P&G operates major production sites in countries such as Romania and France. Ownership remains under Procter & Gamble, which continues to drive the brand's innovation through its signature Pro-V (Pro-Vitamin) formulas and specialized lines like the Active Nutri-Plex series designed for specific hair needs like smoothing and shine.