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Bella Vita Free is a prominent line of lactose-free dairy products produced by Latteria Sociale Merano, a historic cooperative based in the South Tyrol (Alto Adige) region of northern Italy. The product shown is a vanilla-flavored lactose-free yogurt, specifically designed for consumers with lactose intolerance or those seeking highly digestible dairy options.
The brand's production is deeply rooted in the alpine traditions of Merano, utilizing 100% local milk sourced from small mountain farms located at high altitudes. As a cooperative (Società Agricola Cooperativa), the brand is owned by the local farmers who supply the milk, ensuring that the entire value chain remains within the local community. The 'Bella Vita' line focuses on health and wellness, emphasizing the absence of artificial flavors and preservatives while highlighting the natural quality of South Tyrolean dairy.
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