Freedom's Choice Old Fashioned Oats

Freedom's Choice is a dedicated private label brand created specifically for the Defense Commissary Agency (DeCA). Launched in 2017, the brand was developed to provide high-quality food staples at lower costs for military personnel, retirees, and their families. This specific product, Old Fashioned Oats, is a 100% whole grain breakfast staple designed to compete with national brands while maintaining a lower price point for commissary patrons.

The brand is owned and managed by the U.S. government through DeCA, a component of the Department of Defense. To bring these products to market, DeCA partners with major industry suppliers and distributors. Specifically, the brand was developed in collaboration with SpartanNash, a leading food distributor that serves as a primary logistical partner for military commissaries. While the products are branded for the military market, they are manufactured by various American food processing companies to meet DeCA's quality and value standards.