Joe & The Juice fresh juice and coffee

Joe & The Juice is a prominent global chain of juice bars and coffee shops originally founded in Copenhagen, Denmark. The company is known for its signature freshly prepared juices, shakes, and sandwiches, often served in a high-energy, contemporary atmosphere.

While the brand maintains its creative and operational heart in Denmark, its products are manufactured or prepared fresh on-site across hundreds of locations globally, including major markets in Europe, North America, and the Middle East. This decentralized preparation model ensures that ingredients are often sourced locally or regionally to maintain freshness.

Historically founded by Kaspar Basse in 2002, the company underwent significant ownership shifts to fuel international growth. Following a decade of expansion under Valedo Partners, the American investment firm General Atlantic acquired a majority stake in late 2023. As of 2026, the brand continues to operate under the stewardship of General Atlantic, focusing on digital innovation and global franchise expansion.