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Ayam is a historic brand with a unique colonial-era heritage. It was founded in 1892 by Alfred Clouet in Singapore (then part of the Straits Settlements under British rule). The brand is iconic for its 'rooster' (Ayam) logo and its long-standing association with authentic Asian canned goods and condiments.
While the brand originated in Singapore, its Thai curry paste products are manufactured in Thailand to ensure authentic taste and ingredient sourcing. The brand remains deeply integrated into the Southeast Asian market while maintaining a significant presence in Australia and Europe. It is currently owned and managed by the Denis Group, a family-owned multinational firm based in Switzerland that has oversaw the brand's expansion for several generations.
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