Be Lucent Flare Water Flosser

Be Lucent Flare is a modern oral care solution developed by Be Lucent, a Swedish dental technology startup founded in 2022. The brand focuses on merging Scandinavian design principles with advanced dental hygiene technology to create innovative products like water flossers and sonic toothbrushes. While the brand is headquartered in Stockholm, Sweden, where the product research and design take place, the manufacturing of the Flare Water Flosser and its components is primarily conducted in China, a global hub for high-tech personal electronics production.

The company was founded by Anders Andréen (former CEO of Urbanista), Serhat Ferat, and Anna Lucent. Be Lucent has quickly established itself in the Nordic market through partnerships with premium retailers and distribution agreements with companies like RLVNT Distribution AB to expand into European markets. The Flare Water Flosser is recognized for its minimalist aesthetic and functional features, such as multiple cleaning modes and IPX7 waterproofing, catering to users with braces, implants, or sensitive gums.