Veet Pure Kit per Depilazione Viso

Veet is a globally recognized leader in the depilatory market, known for its extensive range of hair removal creams, waxes, and gels. This specific product, the Veet Pure Kit per Depilazione Viso, is a facial hair removal kit designed for normal skin, featuring a chemical depilatory cream and a post-treatment soothing cream. The 'Pure' range is marketed as having a refined formula with fewer chemical ingredients and no ammonia odor.

The brand's history is quite storied; it was originally launched in 1919 in Canada under the name 'Neet' and later 'Immac' in the United Kingdom. It was rebranded as Veet (derived from the French word 'vite' meaning 'quickly') in 1922 for the UK market, and this name eventually became the global standard in the early 2000s. Manufacturing for Veet products occurs in multiple strategic locations worldwide, including France, India, and Pakistan, to serve its vast international consumer base.

Since 1990, the brand has been under the ownership of the British multinational consumer goods company Reckitt (formerly Reckitt Benckiser). Reckitt is headquartered in Slough, United Kingdom, and manages a diverse portfolio of health, hygiene, and nutrition brands. The company remains the ultimate owner as of 2026, continuing to drive innovation in the hair removal category under the Veet label.