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Fior Fiore is a premium private-label brand owned by Coop Italia, one of Italy's largest retail chains. This specific product is an extra dark chocolate bar containing a minimum of 78% cocoa, exclusively sourced from Peruvian cocoa beans. While the raw ingredients originate from Peru, the chocolate is manufactured in Italy, adhering to the brand's '100% Made in Italy' philosophy which emphasizes traditional artisanal knowledge and Italian gastronomic excellence.
The brand Fior Fiore was created to highlight high-quality regional specialties and authentic Italian flavors. It is owned by Coop Italia, a system of Italian consumers' cooperatives with a history dating back to 1854. In recent years, Coop Italia has expanded the brand's reach internationally, partnering with major retailers like Walmart in North America to distribute these premium Italian goods through its export arm, Coop Italian Food S.p.A.
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