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NIVEA is one of the world's most recognized skincare brands, with a history dating back to 1882 when it was founded in Germany by pharmacist Paul C. Beiersdorf. The brand is famous for its blue tin creme and its focus on dermatological innovation, such as the use of Coenzyme Q10 in anti-aging products.
While the brand originated in Germany and maintains its global headquarters in Hamburg, NIVEA products are manufactured in multiple locations worldwide to serve different markets. Products sold in North America are often produced in the United States, Mexico, or imported from European facilities in Germany and Spain depending on the specific product line.
Today, NIVEA is the flagship brand of Beiersdorf AG, a publicly traded German multinational company. In Canada, the brand is managed and distributed by the subsidiary Beiersdorf Canada Inc., based in Saint-Laurent, Quebec.
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