Elmex Bianco Smalto toothpaste

Elmex Bianco Smalto is a specialized whitening toothpaste designed to restore tooth enamel and provide deep cleaning. The brand traces its roots back to Switzerland in 1962, when it was developed by GABA International AG, a company originating from a 17th-century pharmacy in Basel. Elmex is historically significant for being the first toothpaste to utilize amine fluoride technology for superior cavity protection.

Today, Elmex is part of the global portfolio of the American multinational Colgate-Palmolive, which acquired the GABA Group in 2004. While the brand maintains its Swiss heritage and clinical reputation, its products are manufactured in various European facilities, including plants in Poland and Italy, to serve international markets. The Bianco Smalto variant specifically targets surface stains while remineralizing the enamel to maintain dental health.