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Arm & Hammer is an iconic American brand that traces its heritage back to 1846, originally founded by John Dwight and Austin Church. While the brand is most famous for its baking soda (sodium bicarbonate), it has expanded into a massive consumer goods line, including this liquid laundry detergent. The 'Arm and Hammer' logo represents Vulcan, the Roman god of fire and metalworking, symbolising power and quality.
The product is primarily manufactured in the United States, where Church & Dwight operates several large-scale production facilities. Today, the brand remains under the ownership of Church & Dwight Co., Inc., a major American manufacturer of household products that has maintained control of the trademark since its 19th-century origins, making it one of the most enduring brand-owner relationships in American corporate history.
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