Bluewear workwear jacket

Bluewear is a private label brand owned by Jula Holding, a prominent Swedish retail group. The brand specializes in durable workwear, protective gear, and rugged clothing tailored for professionals and DIY enthusiasts. Bluewear products are predominantly sold through Jula department stores in Sweden and other Nordic countries. Manufacturing takes place across various facilities globally, primarily in Asia, adhering to Jula's quality and safety standards. Jula Holding remains a family-owned Swedish enterprise headquartered in Skara, Sweden.