Coop La Zero Bionda non-alcoholic beer

Brand and Product Overview

Coop La Zero Bionda is an alcohol-free blonde beer marketed under Coop Italia's private label. Designed for consumers seeking the refreshing taste of traditional lager without the alcohol content (0.0% ABV), it is available across Coop supermarkets and hypermarkets throughout Italy.

Manufacturing and Sourcing

Coop Italia partners with selected brewing facilities to produce its private label beers. In Italy, Coop's beer lines, including its non-alcoholic offerings, are produced in Italian breweries (such as Birra Castello S.p.A. or other accredited domestic contract brewers) under strict quality specifications set by Coop Italia.

Ownership Structure

The Coop brand in Italy belongs to Coop Italia (Coop Italia - Consorzio Nazionale delle Cooperative di Consumatori Soc. Coop.), a federation of consumer cooperatives founded in Turin in 1854. Unlike public joint-stock corporations, Coop Italia is owned collectively by its regional member consumer cooperatives (such as Coop Alleanza 3.0, Unicoop Firenze, and Nova Coop) and millions of consumer members across Italy.