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Dreft is a renowned laundry and dishwashing detergent brand originally introduced by Procter & Gamble in the United States in 1933 as one of the first synthetic household detergents.
While in North America the Dreft name is primarily recognized for gentle baby laundry detergent, in European markets like the Netherlands and Belgium, the Dreft brand is widely used for specialized fine-fabric laundry care (such as Dreft The Ultimate Care / Dreft Wol & Fijn) as well as dishwashing liquid. P&G produces these laundry capsules across several European manufacturing hubs, notably in France and Belgium.
The brand remains entirely owned by Procter & Gamble (P&G), an American multinational consumer goods corporation headquartered in Cincinnati, Ohio.
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