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Bellarom Skånerost is a dark roast ground coffee explicitly formulated to match traditional Swedish coffee preferences, specifically the deep, spicy profile typical of southern Sweden. The packaging notes that it is roasted in Sweden ("Rostat i Sverige") using coffee beans sourced from Central and South America as well as Asia.
Bellarom is a private label brand created and owned by the German discount supermarket chain Lidl Stiftung & Co. KG. Lidl, in turn, is a core retail division of the Schwarz Gruppe (Schwarz Group), a multinational retail conglomerate headquartered in Neckarsulm, Germany.
In the Swedish retail market, Bellarom coffee products are distributed by Lidl Sverige KB and sourced or produced in collaboration with local and regional roasters.
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