Cien Q10 Anti-Wrinkle Day Cream

Cien Q10 Anti-Wrinkle Day Cream (Antirynk Dagkräm) is a private-label facial skincare product developed exclusively for the discount supermarket chain Lidl. The Cien brand was created in Germany by Lidl to offer affordable personal care and cosmetic essentials across its European store network, including in Sweden and Finland.

Most Cien cosmetic formulations, including its well-known Q10 face creams, are manufactured by contracted cosmetics laboratories primarily in Germany (such as Win Cosmetic or Maxim Markenprodukte). Ultimate ownership lies with the Schwarz Group (Schwarz-Gruppe), the German multinational retail conglomerate that operates Lidl and Kaufland.