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Dixan is one of the most recognized laundry detergent brands in Southern Europe, particularly in Spain and Italy. Originally launched in Italy in the late 1950s by Henkel, Dixan became famous as one of the first detergents formulated specifically for automatic washing machines.
The brand is owned and produced by Henkel AG & Co. KGaA, the German multinational chemical and consumer goods giant headquartered in Düsseldorf, Germany. In Spain, Dixan products are managed by the local affiliate Henkel Ibérica S.A., with primary manufacturing and distribution operations centered in Montornès del Vallès (Barcelona) as well as other European Henkel facilities.
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