Johnson's Baby Care

Johnson's (commonly recognized as Johnson's Baby) is one of the most recognized consumer baby care and personal hygiene brands worldwide, widely sold across European and German retailers.

The brand was originally introduced in the 1890s in the United States by Johnson & Johnson, beginning with products like Johnson's Baby Powder and later expanding into shampoos, lotions, and oils. In 2023, Johnson & Johnson spun off its consumer health division into an independent, publicly traded consumer health company named Kenvue Inc., which now holds full ultimate ownership of Johnson's alongside brands like Neutrogena, Listerine, and Penaten.

Production of Johnson's personal care items takes place across multiple international manufacturing facilities, including sites across Europe and North America depending on regional supply chains. In German retail, the brand is marketed alongside local baby care staples by Kenvue's German subsidiary. (Note: Johnson's consumer care is distinct from SC Johnson, a separate family-owned enterprise known for cleaning products like Pronto, Glade, and Mr Muscle).