Weetabix Disney Pixar Toy Story Honey Flavour Malted Wheats

Weetabix Disney Pixar Toy Story Honey Flavour Malted Wheats is a breakfast cereal produced in partnership with Disney for the UK market. The cereal consists of fortified, whole grain malted wheat pockets naturally flavoured with honey.

The Weetabix brand originated in 1932 in Northamptonshire, England, originally developed by the British & African Cereal Co. Ltd. Today, Weetabix is produced at its mills in Burton Latimer, Northamptonshire, using British-grown wheat sourced within a 50-mile radius.

In 2017, Weetabix Limited was acquired by Post Holdings, Inc., an American consumer packaged goods holding company headquartered in St. Louis, Missouri. The Weetabix Food Company operates as a subsidiary under Post Holdings while retaining its dedicated manufacturing operations in the United Kingdom.