Action fly swatter

Action is a well-known European non-food discount retail chain originally founded in Enkhuizen, the Netherlands, in 1993. The retailer offers a broad assortment of everyday household goods, tools, toys, and cleaning items across its thousands of stores in multiple European countries.

This specific utility item, a plastic fly swatter, is part of Action's non-food household range. Like many plastic household utility accessories sold by large discount retailers, it is typically manufactured in China and distributed directly across European store networks under retail packaging.

Action was acquired in 2011 by 3i Group plc, a British private equity and venture capital firm headquartered in London, United Kingdom, which serves as the ultimate corporate owner.