Made O'Meter
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W7 is a cosmetics brand established in 2002 in West London by two entrepreneurial brothers. The name 'W7' derives from the postcode of their home in Hanwell, West London (W7). The brand was created with the mission of providing trend-led, high-quality, and cruelty-free makeup at an accessible, budget-friendly price point.
The brand is owned and operated by Warpaint London PLC, an AIM-listed British cosmetics company headquartered in Buckinghamshire, United Kingdom. While the product design, formulation testing, and creative branding are managed from the United Kingdom, manufacturing of W7 cosmetics, including pressed powder and glitter palettes, is primarily carried out in China.
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