Lassie Minuutje Basmati Rijst

Lassie is the leading and most well-known rice brand in the Netherlands, originating in 1893 when the company was founded in Wormerveer along the Zaan River by the Albert Heijn brothers (originally operating grain mills such as 'De Jonge Dirk'). In 1954, they introduced parboiled pre-cooked rice under the brand name 'Lassie', which quickly became a household name in Dutch kitchens.

While Lassie began as an independent Dutch miller and later formed part of Koninklijke Lassie Fabrieken B.V., the brand underwent changes in corporate ownership over decades. Today, Lassie B.V. is part of Ebro Foods, S.A., a Spanish multinational food group headquartered in Madrid and a global leader in rice and pasta production.

Ready-to-eat cup rice products such as 'Minuutje Basmati Rijst' are produced and packed in Spain, where Ebro Foods operates advanced microwaveable rice manufacturing facilities, before being distributed to Dutch supermarkets.