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Lenor Unstoppables Fresh In-Wash Scent Booster is an in-wash laundry fragrance bead product designed to infuse clothing and textiles with long-lasting freshness. The product is added directly into the washing drum alongside detergent and fabric softener to enhance fragrance.
The Lenor brand was originally created by Procter & Gamble (P&G) in Germany in 1960 as one of Europe's earliest commercial fabric conditioners. It quickly expanded across Europe and became the counterpart to P&G's Downy brand in North America and Asia.
Today, Lenor remains fully owned by Procter & Gamble, an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. In the United Kingdom and Europe, Lenor products are manufactured across Procter & Gamble's regional European production network, including primary facilities in the UK and continental Europe.
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