Øgo Organic Blueberries

Øgo is a dedicated private-label brand developed for Netto, one of Denmark's leading discount grocery chains. The brand focuses on offering certified organic grocery products at affordable prices across categories ranging from fresh produce and frozen goods to pantry staples.

The brand is owned and managed by Salling Group, Denmark's largest retail enterprise. While the brand was conceived and developed in Denmark specifically for Netto, agricultural products such as blueberries are sourced and packed across various European and global farming regions depending on the season and whether they are sold fresh or frozen.

Salling Group is entirely Danish-owned, with its primary shareholder being the Salling Foundations (Købmand Herman Sallings Fond and Købmand Ferdinand Sallings Mindefond), which directs profits back into community projects, culture, and business reinvestment.