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McCoy's is a leading British brand of ridged potato crisps renowned for its thick cut and bold flavours, marketed under the tagline "Full On Flavour". Launched in the United Kingdom in 1985 by KP Foods, the brand carved out a distinct identity by introducing thicker crinkle-cut crisps to the UK snack market.
Today, McCoy's continues to be manufactured across production sites in the United Kingdom, notably at KP Snacks' facilities in County Durham.
KP Snacks and the McCoy's brand are owned by the Intersnack Group, a major privately owned European snack manufacturer based in Düsseldorf, Germany. Intersnack acquired KP Snacks from United Biscuits in December 2012.
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