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Freshona is an exclusive private label brand established by the German discount supermarket giant Lidl Stiftung & Co. KG. The brand encompasses a broad variety of processed vegetable and fruit items, including canned pulses, preserved tomatoes, green beans ('judías verdes'), and frozen produce distributed across Lidl's retail network.
Because Freshona is a supermarket own-brand rather than an independent manufacturer, production is contracted out to food processing and canning partners across Europe (including Spain, Italy, Belgium, and Germany) depending on agricultural supply chains and seasonal availability.
Lidl is part of the Schwarz Group (Schwarz-Gruppe), a family-owned multinational retail conglomerate headquartered in Neckarsulm, Germany. In the United Kingdom, Freshona products are imported and marketed exclusively via Lidl Great Britain Limited.
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