Mooer guitars

Mooer is a musical instrument and audio electronics brand developed and produced by Shenzhen Mooer Audio Co., Ltd., based in Shenzhen, China. Initially rising to international fame for its ultra-compact micro guitar effect pedals and digital multi-effects units, the company expanded its catalog to include modern electric guitars—most notably the intelligent GTRS smart guitar series with integrated digital effects, modeling, and app connectivity.

All Mooer guitars and equipment are engineered and manufactured in China at the company's dedicated production facilities. The brand remains privately held by Shenzhen Mooer Audio Co., Ltd. In Austria and across Europe, Mooer instruments and equipment are distributed through specialized musical instrument distribution networks such as W-Music Distribution (Warwick GmbH & Co. Music Equipment KG).