OMO Brilliant Color Liquid Laundry Detergent

OMO is an internationally recognized laundry detergent brand created in the mid-20th century by Unilever (originally launched in the United Kingdom in 1954). Over the decades, OMO became one of the flagship home care brands of Unilever, distributed in dozens of countries worldwide under the OMO name or affiliated brands like Persil or Surf in different regional markets.

Today, OMO remains part of the consumer goods giant Unilever PLC, headquartered in London, United Kingdom. Unilever operates extensive manufacturing networks across Europe and the globe, meaning liquid detergents such as OMO Brilliant Color sold across the Nordic countries (including Denmark) are typically produced in major European production facilities, such as those in France, the Netherlands, or Italy.