Formil Liquid Detergent Colour

Formil is a private label brand of laundry detergents and fabric care products owned by the German discount supermarket giant Lidl. Developed to provide an affordable yet high-performing alternative to major commercial laundry brands, Formil is sold across Lidl stores throughout Europe.

Lidl does not manufacture the detergents in-house; instead, it contracts large European chemical and household product manufacturers (such as Dalli-Werke in Germany or McBride in the UK and Europe) to produce the Formil line. Depending on the country and distribution batch, production commonly takes place in Germany, Belgium, or other EU nations.

Lidl is part of the Schwarz Group (Schwarz Gruppe), one of the largest retail conglomerates in the world based in Neckarsulm, Germany. In Sweden, Formil products are distributed and sold through Lidl Sverige KB.