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Rexona is one of the world's most widely recognized antiperspirant and deodorant brands, originally created in Australia in 1908 by pharmacist Alice Sheffer. Her innovative personal hygiene soap and ointments eventually led to the development of dedicated deodorant and antiperspirant product lines.
In the 1930s, Rexona was acquired by J. Kitchen & Sons, which subsequently became part of Unilever. Today, Rexona is owned by Unilever, the multinational consumer goods giant headquartered in London, United Kingdom. Depending on the global market, the brand is also marketed under regional names such as Sure in the United Kingdom and Ireland, Degree in North America, Shield in South Africa, and Rexena in Japan.
Rexona aerosol deodorants sold in Europe and Denmark are typically manufactured across multiple Unilever personal care production facilities, primarily located in the United Kingdom, Germany, and other European countries.
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