Proraso Shaving Cream / Pre-Shave Cream

Proraso is an iconic Italian men's grooming and wet shaving brand founded in Florence in 1908 by Piero Martelli. The brand is renowned for introducing its classic Eucalyptus and Menthol pre-shave cream in 1948, which became a staple in traditional Italian barber shops.

The brand is manufactured in Italy by Ludovico Martelli S.p.A., an Italian cosmetics and personal care company based in Fiesole (Florence), which continues to be controlled by the Martelli family alongside private equity partners.