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The Fresh Market Frozen Mixed Vegetables is a private-label grocery product offered by The Fresh Market, an American specialty supermarket chain known for upscale grocery selections, fresh produce, and gourmet prepared foods.
The Fresh Market was founded in 1982 by Ray and Beverly Berry in Greensboro, North Carolina, inspired by traditional European open-air food markets. Over several decades, the chain expanded across the southeastern and eastern United States. In 2016, the company was taken private by Apollo Global Management. Later, in May 2022, South American retail conglomerate Cencosud acquired a majority 67% stake in The Fresh Market, making Cencosud its ultimate parent company.
Private-label frozen vegetables sold under The Fresh Market brand are sourced through specialized food processing and packaging partners primarily based in the United States. While other global entities may use variations of the name 'Fresh Market', this product represents the distinctive private label of the US-based grocery retailer operating under Cencosud.
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