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Jack Daniel's Old No. 7 is a world-renowned brand of Tennessee whiskey recognized for its iconic square bottle and charcoal mellowing process known as the Lincoln County Process.
The brand was established in 1866 by Jasper Newton 'Jack' Daniel in Lynchburg, Tennessee, making the Jack Daniel Distillery the first registered distillery in the United States. To this day, all Jack Daniel's whiskey is produced and bottled exclusively at the historic distillery in Lynchburg, Moore County, Tennessee.
In 1956, the brand was acquired by Brown-Forman Corporation, an American spirit and wine company based in Louisville, Kentucky. In Bulgaria and international markets, Jack Daniel's products are imported and distributed by local distributors such as Coca-Cola HBC Bulgaria or specialty spirits importers.
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