SAM 73 T-shirt

SAM 73 (often simply branded as 'sam' on inner garment tags) is a well-known Czech fashion brand established in 2004. It specializes in comfortable, leisurewear, sportswear, and casual daily apparel for men, women, and children across the Czech Republic and Slovakia.

The brand originated in the Czech Republic and was founded by Czech entrepreneurs. It has grown into a widespread retail network with dozens of stores throughout Czech shopping malls and city centers.

The ultimate owner and operator of the brand is SAM 73 APPAREL s.r.o., headquartered in Prague, Czech Republic. While the styling, design, and commercial management take place in the Czech Republic, garment production and manufacturing are outsourced to textile partners across multiple countries, primarily in Asia and parts of Europe.