Weetabix Original Whole Grain Cereal

Weetabix is a well-known whole-grain wheat breakfast cereal originally developed in the United Kingdom in 1932 by Bennison Osborne and manufactured by the British company Weetabix Limited in Burton Latimer, Northamptonshire.

Historically, the cereal was produced and sold in the UK, later expanding across international markets including mainland Europe. In 2012, Bright Food acquired a controlling interest, but in 2017, the American consumer goods giant Post Holdings acquired Weetabix Limited. Consequently, Weetabix operates as an operating company under Post Holdings, Inc., headquartered in St. Louis, Missouri, United States.

Weetabix products sold across Europe and the Netherlands continue to be manufactured predominantly in the United Kingdom using British wheat.